Pick a Pier's robust digital platform will help Blue Flag marinas enhance communication with their customers, enjoy greater exposure for their sustainable business practices, and encourage boaters to protect the maritime ecosystem.
As the sailing season begins, boaters have started to venture overseas to their favourite cruising grounds. Marinas of the Blue Flag network will be ready to meet them with added value: Pick a Pier's digital membership.
Pick a Pier developed a new digital system, which will enable the boost of the maritime environmental agenda. Thanks to Pick a Pier's platform, we will reduce the ecological impact of marinas, encourage environment-friendly behaviour among boaters, and reward sustainable businesses with greater visibility and recognition. The partnership covers a full array of free tools, state of the art technology and unprecedented solutions to the Blue Flag Marinas.
At the center of the partnership is a Sustainable Sailing Code of Conduct that will extend the reach of Blue Flag’s commitment amongst a growing boater community. Together, Blue Flag and Pick a Pier will gather tangible evidence to the benefits of sustainable practices and help the industry become more environmentally-minded.
With Pick a Pier's state-of-the-art digital platform, boaters will be able to easily identify Blue Flag accredited marinas when planning their sailing trip and stay informed of best practices to preserve the maritime environment. Boat owners can leverage a digital membership card, make berthing reservations at select marinas, and communicate directly with marina operators. The result is an optimized customer journey—easy, convenient, and sustainable. By joining the Pick a Pier Super Network, Blue Flag marinas become connected to many others across the world, thereby benefiting from increased, high-quality traffic.
"Pick a Pier shares Blue Flag's commitment to keeping our waters clean and blue," says Pick a Pier CEO Idan Cohen. "This partnership will encourage businesses and boaters to work together in reducing the environmental impact of sailing and will demonstrate the benefits of sustainable practices at sea. We are excited to be leading the industry towards a sustainable future, combining a customer-centric experience, advanced supply management technology, and environmental awareness.”
“Blue Flag is proud to be partnering with a company that combines excellent customer service with an environmentally-friendly agenda. Through this partnership, we will reach a wide audience, from marinas to boaters, and will raise awareness of coastal sustainability," adds Sophie Bachet Granados, Blue Flag International Director.
We are very excited to begin this journey with Pick a Pier. Their dedicated support team is available to assist with any question. We encourage you to activate your marina profile today on blueflag.pickapier.com