Pick a Pier, founded in 2017 by a team of passionate boating enthusiasts using technology solutions to connect boaters and marinas, has gained over 15 Blue Flag marina-sign ups to their AI-driven platform in 2022, offering hundreds of marinas on their platforms.
Marinas from across Europe have signed up to the Pick a Pier platform, including Blue Flag Italian-based Marina degli Aregai, Port de Saint-Cyprien from France, the Spanish Club Náutico de Águilas, and many others across the continent.
Pick a Pier’s digital transformation of the recreational boating industry is generating actionable data that helps get a clearer picture of boating’s impact on the environment. They use machine learning to monitor sailing traffic in real-time, and leverage user-generated input to understand and predict when, where and how people are sailing. They also optimise the utilisation of the existing berth supply so that marinas can do more with the resources they have, while protecting the ocean. Furthermore, in partnership with Blue Flag, Pick a Pier is asking new boaters to take the Sustainable Boating Pledge and adhere to eco-friendly practices at sea and on-shore.
Pick a Pier also launched an exclusive boater loyalty program - Popeye® Sail Club, the most advanced, rewarding and sustainable boating club. With a club membership, boaters earn points for online berth reservation and for reporting that their own berth will be vacant. They can redeem these points for discounts on future reservations through Pick a Pier. The earlier boaters take action, the more they earn points and discounts. Popeye® Sail Club promotes sustainable sailing, and allows marinas to reward their annual berth holders with best-in-class incentives at no additional cost. An additional benefit of the Pick a Pier platform for marinas is the inclusive payment service that makes the lives of both boaters and marina staff easier and enables the marinas to provide fast and smooth service.
Pick a Pier’s CEO Idan Cohen comments:
“Our mission is to make boating more accessible, convenient, and sustainable. Marinas using Pick a Pier are able to offer an increased level of customer communications and service, resulting in maximised profitability. It also allows Marinas to provide boaters with quick responses, excellent customer service and easy access to berthing.
We are excited to have new marinas onboard with Pick a Pier and know they will instantly benefit from optimised operations and unlocking berths to accommodate boaters. By joining Pick a Pier, these marinas have access to boaters and berth holders in real-time using our intuitive platform that provides a new level of transparency, communication, and profitability.”
The Pick a Pier platform is the innovative tool marinas need to make the most of their resources and embrace environmentally-minded business practices while providing a simple and effective option for boaters to plan their voyages.
About Pick a Pier
Pick a Pier was founded in 2017 to make sailing more accessible, enable boaters to get everywhere, and connect boaters worldwide. Optimising the use of marina berths through sharing economy principles to reduce the need for construction of additional berths, promote maritime tourism, and increase the profitability and sustainability of the marina industry. For more, visit https://pickapier.com a highly connected network of marinas and boaters. For additional information about Popeye, visit Popeye Sail Club.
