Visitor reservations are lucrative, and now they are also more sustainable. The more berths your marina can free up for visitors, the less pressure to build new marinas and damage the coast. And the good news is that more reservations don’t have to mean more work for your team.
While some boaters stay close to the marina, hundreds of thousands of them cast off to visit a different marina every year. We help educate them to be mindful of the environment, but taking on visitors is often more work than handling residents. Visitors may account for fewer berths, but they demand more of the staff’s time. It’s sometimes hard to imagine taking on more visitors, but being a sustainable marina means being part of an industry-wide effort to handle the increasing demand of boaters properly.
We’ve teamed up with Pick a Pier as our official digital partner to do just that. Blue Flag marinas can use Pick a Pier to handle new reservations and communicate with visitors more easily, which means they can work faster and smarter.
Digitising for Optimal Reservations
The first and foremost function of Pick a Pier is digitising the reservation process. Our marinas can now receive a reservation request online, send a quote based on the boat’s specifications, and also request any documents you need. You can even set up prices ahead of time to send automatic quotes and keep records on file for repeat visitors. All this saves time, reduces paperwork, and makes errors less likely. And rest your worries—the platform is certified with the highest internet security and privacy standards, including GDPR compliance.
We recommend using Pick a Pier to move away from the pen and paper process. Not only to make it easier on the marina’s staff but also to provide a better experience for visiting boaters, allowing them to spend less time on bureaucracy and enjoy an improved customer experience. The increased efficiency and time-saving is a boon to all marinas using Pick a Pier and can even help them take on more reservations.
Interconnecting to Increase Visibility
Our marinas can enjoy another advantage by listing on Pick a Pier’s boater platform, which offers a searchable marketplace for marinas. Boaters can find a marina in their planned destination, read up details about it, and make a reservation with a click.
Having many marinas on the platform allows boaters to have more information about where they are heading, making it easier for them to choose the best marina for them. Simply by having your marina on the platform, marina managers join a network of accessible marinas, and boaters are much more likely to make a reservation with them.
A Forward-Thinking Communication Experience
We know that some of the most time-consuming customer interactions are often the result of poor or slow communication. Through Pick a Pier’s built-in chat, marinas can correspond directly with boaters, ensuring immediate communication with a log to prevent misunderstandings.
Being able to contact the marina directly in this manner means customers don’t need to visit the marina offices to handle any issues they might have, freeing time for the marina staff.
Better Sustainability for the Long Run
Perhaps the most crucial benefit of encouraging more visitors to the marina is its impact on the sustainability of the boating industry as a whole. There is greater demand for berthing spots, but building new marinas is harmful to the coastline and is not a viable solution. Marinas need to do more with the resources they have.
At Blue Flag, we’ve always believed that sustainability is also good business. Marinas adopting sustainable practices can do more with the resources they have. We chose Pick a Pier as our partner because it works with marinas to streamline their operations and with boaters to encourage sustainable practices. With Pick a Pier, marinas have the tools to achieve and maintain Blue Flag’s standards.
Working With, Not Instead
Pick a Pier’s solutions are not meant to supersede valuable marina staff. Rather, they empower team members with more freedom and flexibility in managing their workload, allowing them to welcome more visitors. Through the quick implementation of digital tools, our marinas can turn repetitive and burdensome tasks into automated flows without radically changing their current methods. With the most advanced, user-friendly technology, marinas can reach their full potential with hardly any need for training— reducing human error and creating a more accessible, convenient and sustainable boating industry for all.
Interconnecting to Increase Visibility
Our marinas can enjoy another advantage by listing on Pick a Pier’s boater platform, which offers a searchable marketplace for marinas. Boaters can find a marina in their planned destination, read up details about it, and make a reservation with a click.
Having many marinas on the platform allows boaters to have more information about where they are heading, making it easier for them to choose the best marina for them. Simply by having your marina on the platform, marina managers join a network of accessible marinas, and boaters are much more likely to make a reservation with them.
A Forward-Thinking Communication Experience
We know that some of the most time-consuming customer interactions are often the result of poor or slow communication. Through Pick a Pier’s built-in chat, marinas can correspond directly with boaters, ensuring immediate communication with a log to prevent misunderstandings.
Being able to contact the marina directly in this manner means customers don’t need to visit the marina offices to handle any issues they might have, freeing time for the marina staff.
Better Sustainability for the Long Run
Perhaps the most crucial benefit of encouraging more visitors to the marina is its impact on the sustainability of the boating industry as a whole. There is greater demand for berthing spots, but building new marinas is harmful to the coastline and is not a viable solution. Marinas need to do more with the resources they have.
At Blue Flag, we’ve always believed that sustainability is also good business. Marinas adopting sustainable practices can do more with the resources they have. We chose Pick a Pier as our partner because it works with marinas to streamline their operations and with boaters to encourage sustainable practices. With Pick a Pier, marinas have the tools to achieve and maintain Blue Flag’s standards.
Working With, Not Instead
Pick a Pier’s solutions are not meant to supersede valuable marina staff. Rather, they empower team members with more freedom and flexibility in managing their workload, allowing them to welcome more visitors. Through the quick implementation of digital tools, our marinas can turn repetitive and burdensome tasks into automated flows without radically changing their current methods. With the most advanced, user-friendly technology, marinas can reach their full potential with hardly any need for training— reducing human error and creating a more accessible, convenient and sustainable boating industry for all.
