ITB Berlin 2018: Blue Flag presentation at the World’s Leading Tourism and Travel Trade Show

Beginning of March, Blue Flag International held a presentation on the importance of the international ecolabel for beaches, marinas and sustainable boating tourism operators and its different criteria at the international tourism fair ITB in Berlin (Germany).

If you were not able to watch the presentation, it started out with a reminder about the threats coasts face on a global scale and what the Blue Flag certification helps achieving through environmental education programme. The sustainable certification was founded in 1987, protecting our coastal areas around the world for over 30 years.

The presentation focused on the new certification for sustainable boating tourism operators launched over the last two years, with a highlight on new categories such as Responsible Operation around Wildlife, Water Quality and Social Responsibility. Three case studies were presented to show the programme’s achievements in South Africa, Canada and the Dominican Republic. Three destinations proving that it is worth going the extra mile in implementing more for the people and the planet by certifying beaches, marinas and boats.

The concluding quote, “One billion tourists, one billion opportunities”, was the theme of the World Tourism Day 2015.

Blue Flag International is looking forward to attend next year’s ITB.